“About Intimacy” is an expanded research that looks into the implication of technology on our perception of feelings, trying to detect the constantly morphing definition of intimacy in a time where feelings are commodified heavily through technological means, gadgets, devices, and mobile apps.

The research and its different attempts do not just look into the perceptual shift of the meaning of intimacy between individuals/users but also attempt to decode the institutional presence shadowing the intimate processes carried out by these individuals/users in the cloud through its servers and data hubs.

The research focuses on the hegemonic presence of the colossal corporates controlling the internet, the impact of this virtual space over the physical one, and the hyper-segmentation and monetization of reality, where desires and intimate gestures are intercepted and hijacked by third-party cookies. Transforming everything it can reach into an asset to be stored, categorized, analyzed, and marketed.

Besides its socio-political aspect, the research looks into the psychological dimension of this rigorous transformation we are experiencing. How do we define our relationships? And where do we seek comfort and shelter from the swift pressuring rhythm surrounding us? And attempt to investigate how we initiate human-to-human communication channels?

Also, how do we consume and get consumed by the system? And how do we attempt to deflect some of the damage we receive from others onto others?