B'sarya is a multipurpose art space located in Alexandria, Egypt, containing a sound recording studio, a jamming room, an exhibition facility, and a cafe.
I was approached by B'sarya to work with them on designing a brand identity for their new art space. In our initial conversation, they wanted to use the initial letter of B'sarya's name as a logo.
Taking it from there, we started working together on the new identity design until we reached the approved version here. A minimal monochrome logo and stationery designs with an Arabic-inspired triangular pattern exhibit a contemporary sense of aesthetics, but also hold a locality relevance.